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Harness Data to be Customer-Centric
iAudience
iNsights
iCampaign
iNsights
Marketing Analytics Intelligence to Turn Marketing Data into Actionable Insights
iNsights is a one-stop intelligent marketing analytics solution designed for website and WeChat Mini-program in China and overseas markets. Utilizing full-data analytics to produce reliable and accurate insights, iNsights provides a better understanding of the campaign performances, which helps brands to optimize marketing ROI and make smarter business decisions.
All-in-one Marketing Analytics Platform
- Support cross-channel tracking and analytics covering website and WeChat mini-program across China and overseas regions with high stability
- Provide web tag management and custom tracking tools, allowing marketers to gain insights on user behavior and preferences
Full-Funnel Analytics
Provide In-depth data analytics along full-funnel and give full visibility of insights derived from traffic analysis, user behaviours analysis, e-commerce analysis and custom analysis for making effective marketing decision.
High Flexibility of Customization
Allow marketers to create custom analysis across multiple traffic sources, events, marketing goals, and user segmentation to fulfil specific business need
Audience Segmentation
Identify high-value audience segments, retargeting through iAccess to enhance overall marketing performance
User-friendly Dashboard
- Render complicated data into visualized interactive graphics that deliver actionable insights
- Easy-to-navigate interface with intuitive data comparison and trend analysis
One-stop Martech Solution
- Designed to integrate into our end-to-end marketing technology solution
- Under iSuite MarTech ecosystem, iNsights contributes to upper-to-lower funnel analytics with reliable and actionable insights, which facilitates more effective remarketing through our programmatic advertising solutions
